Dried Florals, My Father’s Florist

“I don’t think I’ve shared this before, but a big part of my business and my love for dried florals is grief. But grief interwoven with learning how to step into gratitude and step into joy.” A quote from our new obsession over at My Father’s Florist. Joanna is a beautiful weaver of stories and she tells those stories through dried florals. Based in Auckland, this dreamy woman spends her days foraging in the wilder parts of Piha and the like. Her care and hard work is so evident in every bouquet, in her modern circle designs, in her mood boards, frames and oh my - you should hear her talk about her brand! This woman is belly-full with belief about why she does what she does, and we’ve fallen for her brand too.

The reason why we’ve chosen Joanna is because her products speak for themselves. In our line of work we want products that will create an aspirational space for potential buyers, will last a fairly large amount of shifting, and will add a sense of magic to what we do. Dried florals have an amazing lifespan and we’re chuffed to be working with a local business we can get behind. If you’re thinking she sounds like a good idea - we’re right there with you! Check out her website and give her a cheeky follow on Instagram to get in touch or keep up with her Piha adventures. Her arrangements and displays are perfect for the colder months because they pair so sweetly with autumn and winter tones. We’re obviously a little bit into her and found her at the right season for our designs!

- Megan and Hannah